The nation's first nudist terrace will open in London this week in a bid to encourage visitors to take off their clothes as they take in the sights.
The 60ft high terrace, in Parliament Square, offers spectacular views of some of the city's main attractions, including Big Ben, the London Eye and Westminster Abbey.
Visitors can make sure to sun themselves during the city's upcoming heatwave next week while enjoying a refreshing drink at the open-air bar.
It seems the terrace is part of an emerging nudist craze that is sweeping the capital - opening just a few weeks after London's first naked restaurant.
More adventurous visitors will also be able to enjoy a work out in the nude, with a round of swing-ball or a bounce on the trampoline.
The rooftop was set-up by NOW TV to promote the launch its new 'contract-free Combo'.
Gidon Katz, Managing Director of NOW TV, says: 'As a nation, it seems we're increasingly avoiding being "tied down" in life.'
He added: 'We're going to keep breaking away from traditional conventions; firstly contracts, and now clothes.'
The nudist terrace was opened following new research that revealed young Brits today are the 'No Strings' generation, as they avoid being 'tied down' in life compared to their parents.
On average, today's under 30s are revealed to have had 38 per cent less serious relationships, lived in 28 per cent more countries and worked for 15 percent more organizations than those 30 years ago.
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